Skills & Competencies for Inbound Digital Marketing Specialist II

Inbound Digital Marketing Specialist II job profile

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JOB SUMMARY for Inbound Digital Marketing Specialist II

Coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions.

JOB RESPONSIBILITIES for Inbound Digital Marketing Specialist II

Creates content to retain customers, build trust, and establish long-term business relationships. Uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy.

Inbound Digital Marketing Specialist II SALARY RANGE

BASE 50%
$75,623
TOTAL 50%
$78,385
Job Level
P02
Job Code
IT10000334
Education/Degree
Bachelor's Degree
Reports To
Manager

Inbound Digital Marketing Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Inbound Digital Marketing Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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16 general skills or competencies (Job family competencies) for Inbound Digital Marketing Specialist II

1 Job Family Competencies – Customer Acquisition
Proficiency Level -2
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Collects customer data to identify needs for customer acquisition.
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Level 2 Behaviors
(Light Experience)
Assists in calculating customer acquisition cost.
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Level 3 Behaviors
(Moderate Experience)
Defines target customer segments to tailor techniques in reaching new customers.
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Level 4 Behaviors
(Extensive Experience)
Creates and enhances innovative methodologies to attain key customer acquisition goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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2 Job Family Competencies – Web Analytics
Proficiency Level -3
Skill definition-Measuring, collecting, analyzing, and reporting web data to identify website visitor behavior and optimize web usage.
Level 1 Behaviors
(General Familiarity)
Describes standard web analytics procedures when collecting and reporting website data.
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Level 2 Behaviors
(Light Experience)
Collects website traffic, trends, and social media usage data using appropriate analytics tools.
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Level 3 Behaviors
(Moderate Experience)
Investigates the integrity and accuracy of online and web analytics data by monitoring program tags.
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Level 4 Behaviors
(Extensive Experience)
Creates scalable web analytics services to facilitate profitable operations.
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Level 5 Behaviors
(Mastery)
Develops training manuals and processes to ensure all staff acquires sufficient web analytic skills.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

6 soft skills or competencies (core competencies) for Inbound Digital Marketing Specialist II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Cites steps and tips to improve attention to detail in the workplace.
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Level 2 Behaviors
(Light Experience)
Keeps full attention when listening to understand the message.
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Level 3 Behaviors
(Moderate Experience)
Balances between accuracy and efficiency for different tasks or programs.
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Level 4 Behaviors
(Extensive Experience)
Creates and implements quality management processes for our business.
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Level 5 Behaviors
(Mastery)
Defines possible hurdles to projects and creates strategies to deal with them.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of initiative in own personal or professional life.
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Level 2 Behaviors
(Light Experience)
Assists others without being asked to achieve more than what is expected or required.
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Level 3 Behaviors
(Moderate Experience)
Implements workflow initiatives to improve efficiency and productivity.
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Level 4 Behaviors
(Extensive Experience)
Improves processes that contribute to business and company-level strategies.
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Level 5 Behaviors
(Mastery)
Coaches others to foster an environment that can adapt quickly and willingly to rapid change.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

Summary of Inbound Digital Marketing Specialist II skills and competencies

There are 0 hard skills for Inbound Digital Marketing Specialist II.
16 general skills for Inbound Digital Marketing Specialist II, Customer Acquisition, Web Analytics, Advertising, etc.
6 soft skills for Inbound Digital Marketing Specialist II, Attention to Detail, Initiative, Data Literacy, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Inbound Digital Marketing Specialist II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Data Literacy.

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